Customer relationship management platform Salesforce (CRM) has hiked the prices of its major products as artificial intelligence (AI) takes center stage for major tech companies. The company recently announced market-beating results for the first quarter and raised its full-year forecast amid demand for its AI offerings.
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Despite solid results, CRM stock is down more than 21% year-to-date, as investors are concerned about the pace of AI adoption and macro uncertainty.
Salesforce Raises Prices of Key Products
Salesforce stated it will raise prices by an average of 6% for its Enterprise and Unlimited Editions for its Sales Cloud, Service Cloud, Field Service, and select Industries Clouds offerings, effective August 1, 2025.
The company explained that these increased prices reflect the “significant ongoing innovation and customer value” that its products deliver. Salesforce highlighted that it was not changing the pricing of its Salesforce Foundations, Starter, or Pro Editions products.
Meanwhile, the software company is also launching its new Agentforce add-ons, beginning at a monthly rate of $125 per user for unlimited AI agent usage for licensed users. It will offer premium Agentforce 1 Editions starting at $550 per user per month, offering comprehensive AI capabilities plus cloud-specific features. Salesforce also updated its Slack plans and pricing to add the latest AI features to all paid plans, though the basic Slack access remains free for all Salesforce customers.
Is CRM Stock a Good Buy?
Most analysts covering Salesforce stock have a bullish stance. On Tuesday, Cantor Fitzgerald analyst Matthew VanVliet reiterated a Buy rating on CRM stock with a price target of $325.
Noting the company’s product updates, including more than 100 new features and upgrades, VanVliet said that “unsurprisingly, but importantly, Agentforce was the focus.” He believes that the rapid evolution of the Agentforce offering, along with the ongoing expansion of the entire Data Cloud and AI business, is delivering robust growth. He expects continued momentum to boost Agentforce ARR (annual recurring revenue) well beyond $1 billion in only a couple of years. Overall, VenVliet expects Data Cloud and AI to remain the growth engines for Salesforce, especially if the proposed Informatica deal closes next year.
With 34 Buys, 10 Holds, and three Sell recommendations, Wall Street has a Moderate Buy consensus rating on Salesforce stock. The average CRM stock price target of $347.26 indicates 32.2% upside potential from current levels.
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